SEO India – Driving Powerful PPC Campaigns for your business
Pay per click is a powerful method of driving new and fresh traffic and achieving more from your business. We are here to facilitate.
Getting Enough Traffic But No Enquiries or Sales?
SEO India is a whole-package digital marketing company that has the only intention of enhancing your business. With this in mind, we are here to offer you a helping hand in one of the most commonly used advertising techniques – Pay Per Click or PPC for short. This is one of the things that the majority of people tend to comprehend as an incredibly easy to manage but in reality the entire situation is rather different. Managing your AdWords campaigns is rather tricky and the majority of people could easily find themselves in a situation in which they get the promised traffic but they are far from achieving the necessary conversions. Basically what you get is a lot of people browsing through your goods and no one actually buying anything. This is a very common situation and that’s what we are going to prevent.
PPC is a short-term strategy – you have to keep this in mind. It’s not as cheap as you’d want it to be and you would have to fuel the campaign with constant investments. This is why the most people would like to stay away from it. However, being the result-driven company that we are, we will provide you with an elegant solution. PPC is best to be combined with SEO marketing and we are going to cut back the budget of the latter so you could set aside some money for the former. This is due to the fact that SEO takes time in order for the results to kick in. Google has to index the page every time you update the content or you get new and relevant back links and the period could get quite long. This is time that shouldn’t go to waste. You can use the interim for advertising through PPC campaigns. Of course, with our help, you can rest assured that the money you are going to spend is going to be considerably less and the effects are going to be substantially more beneficial for your enterprise. This is possible through comprehensive methodology that we put in motion. Let’s take a look at what we do and how we do it. Below are all the steps that are going to be driving your PPC campaigns through our services.
- Keyword Research
PPC marketing is based on keywords. This means that we would have to find the most profitable keywords that you want to advertise for. The keywords should be relevant to your products and they should be competitive as well. The ideal keywords are those who are not going to be so expensive but yet they are going to be driving a significant amount of traffic. Another thing that you might want to consider is targeting. Particular audience might be looking for your business or others alike through different keywords. We are going to make sure to include them as well in order to acquire the broadest spectrum of clients possible.
- Ad Creation
Well, this is likely to be one of the most important traffic driving tools in your arsenal. That’s why we are here to make sure that it’s perfect. The best add is going to be attention grabbing without imposing a lot on the user. We are all sick of having to go through annoying online advertisements that we are not interested in and have nothing to offer. That’s what we are going to avoid. We are going to create an ad that’s the right size and it offers the information the right way – without being too much and yet enough to make the customer want to click it.
- Development of the landing page
Remember how we talked about the importance of conversions? Well, this is what’s going to determine your conversion rate. Of course, there are other conversion tools that are also going to help but the landing page is your most powerful weapon available and you have to make sure that you take the most out of it. That’s exactly what we are going to do. We are going to make sure that we craft the best landing page that presents just enough content and value to the user to make him want to get what you have to offer. Over marketing your products is going to have a negative effect and so is insufficient doing so. This is why we are going to find the fine line in between and guide the viewer towards making an actionable decision – to purchase, to subscribe, to download or whatever it is that you have in mind.
- Account set up
A lot of people tend to believe that setting up a Google AdWords account is just a matter of information filling. However, there is crucial information that has to be properly accounted for which is going to have detrimental impact on your future campaigns. With this in mind, it’s also worth noting that doing so is simply going to take quite some time – time that you could spend doing something more lucrative instead of wasting it on setting your AdWords Account. That’s why we are going to take full care of it. After all, we are a company that provides the full package of services from the beginning to the end and this also includes the tedious endeavors in between.
- Tracking Installation and Testing
Testing is crucial. Testing is what’s going to determine whether or not your campaign is going to be effective or not. We are going to test the keywords and their performance as well as how much money they would consume in order to be effective. This is an absolute must and we are going to make sure that we take the most value out of every single test prior to setting the campaign off. This is going to lay the foundations for the right course of action which is absolutely mandatory if you want to be successful. And that’s our main and only intention.
- Launching the campaign
Now that everything before that is thoroughly and dully set up and ready, we are going to launch the campaign. All of the processes that we took care of prior to that are going to be building up to this particular moment. This is the culmination of our preparation and research but the truth is that it’s far from being over. There are quite a few things that we are going to do after the launch before the end of the campaign. So, let’s move forward.
- Monitor the performance
Monitoring the performance of your campaign is absolutely crucial. We are not perfect and even though it’s quite uncommon, we are capable of making mistakes. Furthermore, the circumstances in the world of online marketing are constantly changing and we need to make sure that everything is accounted for. With this in mind, it’s worth noting that we are going to undertake all the necessary measures when the circumstances shift or if we’ve committed a mistake, as unlikely as it is. Furthermore, we are going to make sure that all the necessary steps are taken so that your campaign stays effective throughout the entire time and ensures the same quality of the results.
- Assessment, analysis and feedback
Once the campaign is through we are going to conduct a comprehensive assessment analysis that is going to determine the success or the failure. This is going to provide us with clear insights and will clear out the path for future PPC campaigns. Furthermore, we are going to give you detailed feedback of the entire matter thus ensuring flawless communication through every single step of the way. We believe in the transparency between the relationships and we are going to make sure that it’s permanent and long-term just as the results that you are set out to receive throughout our services.
All that seems pretty convincing but itstill isn’t enough for you to make a decision. Well, here are a few reasons why would you want to choose our company and not any other one on the market.
Right off the bat, we are going to conduct a thorough analysis of your business. This is absolutely crucial. The majority of companies out there are going to perform an analysis only on your designated keywords which is definitely not going to yield the necessary optimal results. Through analyzing your business we are going to understand every single strong and weak point of it and we are going to act in accordance. We are going to make sure that your benefits are strongly outlined in order to drive attention to them and thus make the client much more inclined to working with you or purchasing your product. At the same time, if you have any weak points, we are going to make sure that they are properly concealed or, if you want to, we are going to provide you with potential solutions and implementations that you might take in order to fix them thoroughly in the first place. We are going to identify the goals that your PPC campaigns should reach. This is also quite crucial. Through breaking up the entire endeavor into clear, concise and achievable goals we are going to make sure that every step of the way is transparent and efficient without additional fragmenting of the process.
We are going to analyze your keywords and your competitors. We already explained why and how the first one is going to be beneficial. However, competition analysis is at least as important. We are going to see what your competitors are doing and why is it working. Furthermore, we are going to identify their weak spots so that we could thoroughly take advantage of them. There is no place for weakness in the world of internet marketing and our comprehensive and highly competitive approaches are going to make sure that you are going to stand out on top of your competition and you do so properly.
Next, we are going to come up with a distinctive, engaging and compelling copy that is going to boost your sales. Content is one of the most important things. One of the most common problems that companies face when going through a PPC campaign is the high bounce rate. This is something that occurs quite often. The bounce rate refers to the process of a viewer getting to your page only to discover that that’s not what he expected and closing it immediately – thus bouncing off your website. This is going to have a negative effect on your entire business and it’s going to lower your ratings amongst search engines as well. That’s why we are going to create a copy that’s not only going to drive customers to your website, it’s only going to make them want to act – to subscribe, buy, download or whatever it is that you want to achieve.
We are going to make sure that you get the most clicks under the same budget and that you pay less for the same competitive keywords. Our extensive experience has enabled us to take advantage of all the opportunities that PPC marketing has to offer and that’s going to allow us to offer a lot more value to you, as our end customer. Furthermore, through comprehensive engineering of your entire marketing campaign we are going to achieve high targeted traffic which is going to lead to the most sales.
Our company is going to ensure:
- Proven Results – we make sure that we deliver on our promises and we have countless of satisfied customers to show for it – their content is our most potent and powerful marketing tool.
- Strategic insight – we are going to provide you with insight on behalf of someone who has already done that countless times and has achieved what needs to be achieved. We know the ins and the outs of the business and we are going to make sure that we implement our broad experience into your enterprise.
- Measurable ROI – a lot of our competitors are going to promise you the world and get you nothing in return. The most common excuse is that the promised traffic is delivered. Well, we are result-oriented and the results from our PPC campaigns are sales – not traffic. There is a fundamental difference between both and failing to understand it is what makes our competitors stand behind.
- No Contracts – you won’t enter in any contractual and time-consuming obligation. Our services are dully laid out in front of you and you are going to get everything that you are promised.
- All of our campaigns are managed by real people who take care of your business as if it is their own. That’s what’s going to set us apart from the competition and it does so elegantly.
In any case, offering the full spectrum of digital marketing services, SEO India is going to make sure that every PPC campaign that’s launched on your behalf reaches its potential. Furthermore, we are going to ensure that the results are thoroughly measurable instead of being laid out with no coverage as it is the case with the most of the companies. We offer absolute transparency when it comes to our services as we believe in the effective and fruitful communication between the customer and the provider. We aim to offer top notch marketing solutions and in order to do so we can’t afford any discrepancies – perfection is what we strive and aim for.
Free Adwords Audit
You can take advantage of our Free Adwords Review which will cover:
- Whether this is actually prosperous for your enterprise
- If your campaign could be optimized
- If your landing page could be thoroughly optimized for further conversions
We are going to provide you with a free of charge review of your entire PPC campaign and we are going to provide insight and recommendations on ways to improve it.
We would also love to help you with a few other things such as:
We are going to come up with comprehensive remarketing campaigns which are going to ensure that you reconnect with people who have visited your website and left. This is going to provide you with further conversion possibilities and additional growth capacities.
Conversion Rate Optimization ( CRO )
We are going to help you get more out of the traffic that you are already getting. This would allow you to passively increase your revenues without further investments.
Google Shopping Campaigns
Taking into consideration the latest trends, we are going to launch comprehensive Google shopping campaigns to enhance your results.
SEO India is a reputable company with broad experiencing and the quality of the services is guaranteed. We are going to make sure that every single demand that you have is fully met and all of your requirements are thoroughly satisfied. This is the only way in which we are capable of securing effective results which we guarantee. You are going to be able to properly increase the reach and potential of your enterprise through the implementation of contemporary and innovative techniques which are going to significantly broaden the spectrum of your business. This is the only way to stay thoroughly competitive in the digital era and you must make sure that you are taking it into consideration as much as possible in order to ensure the best possible results for your own enterprise. It’s a responsible yet quite achievable step that you need to account for and we are here to provide you with the necessary assistance.